Sir Michael has a portfolio of businesses that operate across the communications spectrum, centred around corporate, political and institutional leadership. In essence, everything which is needed to build, protect and sustain reputation.
Starting in advertising, Michael swiftly established his own business: LIVE; which became the largest independently owned live marketing company. Here he spearheaded the worldwide re-launch of British Airways and the Hong Kong Handover Ceremony.
At LIVE, he was also involved in developing ‘the story’ for London’s successful bid to host the London 2012 Olympic Games. This was closely followed by the winning campaigns for Sochi (2014 Winter Olympics) and Rio in 2016.
During the 1992 General Election campaign, he assumed leadership of the Conservative Party’s presentation unit for Prime Minister John Major. After 15 years, his role concluded with the successful leadership campaign for Prime Minister David Cameron.
He was director of the Golden Jubilee Concerts at Buckingham Palace in 2000 and has worked with the office of HRH the Prince of Wales since 2004.
2012 proved to be a momentous year with Michael having concluded his role of CEO on the Thames River Pageant in June, as well as chairing the companies which handled both the Royal launch of The Shard, and the Opening and Closing Ceremonies for the 2012 Olympics and Paralympics. In September 2012 he was knighted for his work on the Diamond Jubilee.
Other recent, large scale projects include the staging of the UK hosted G8 summit in Northern Ireland in June 2013, and the Opening Ceremony of the second Global Skills and Education Forum in Abu Dhabi in March 2014.
He is a Director of The Oracle Cancer Trust at The Royal Marsden, and in his spare time, is a fanatical sports enthusiast, and ex-player of Leicester Tigers Rugby Club.