1 Billion Acts of Kindness – Varkey Foundation joins Mr Beast for the first-ever creator-led movement to change the world.

The Varkey Foundation is delighted to announce that we are partnering with global content creator MrBeast (also known as Jimmy Donaldson), to launch the "1 Billion Acts of Kindness" campaign, the largest global social movement led by content creators with the aim of promoting a culture of kind and socially impactful content.

The campaign is also supported by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI).

The campaign will launch on 7 November 2025, with MrBeast inviting content creators around the world to build one billion acts of kindness across their communities, in an effort to unify individual acts into a global movement. To participate, content creators are invited to submit a video showcasing their social impact work and its positive effect on their communities. The work can range from local volunteering to supporting global causes. Submissions will be accepted until 1 December 2025 through the official registration form and the following link: https://www.1billionsummit.com/mrbeast.

Following evaluation, the top 10 content creators with the most impactful acts will be revealed at the 4th edition of the 1 Billion Followers Summit, which takes place from 9 to 11 January 2026 in Dubai. During the 1 Billion Followers Summit 2026, MrBeast will announce the ten content creators and strategic partners chosen to collaborate on the campaign. These selected creators will work alongside MrBeast and his team to execute impactful acts of kindness with a worldwide reach. The collaboration will be documented through several videos created for MrBeast's platform. The campaign encompasses various acts of kindness, including volunteering to help the elderly, the homeless, and People of Determination, providing social services, raising awareness for social causes, running donation drives, and planting trees, among other initiatives. JOIN THE MOVEMENT! Submissions, which must include the hashtags #1BKindness and #1BillionSummit, will be reviewed by the 1 Billion Followers Summit, MBRGI, the Varkey Foundation and the Beast Industries team. Selection criteria include authenticity, storytelling, creativity and positive impact.

Sunny Varkey, Founder of the Varkey Foundation, said:

“Education is the greatest gift we can give — it transforms lives, families, and entire communities. Through this campaign, we want to celebrate stories of kindness and compassion, and showcase the many imaginative ways education can open doors, create hope, and expand opportunity. By uplifting inspiring creators and their stories, we aim to remind the world that even small acts of compassion can spark extraordinary change. We’re proud to share our expertise and support the projects that will grow from this global movement for good.”